The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Now, in addition to the answer to our gardening question, we had food for thought for the rest of the day. With a diverse network of friends willing to share their expertise, there’s no end to what you can learn on Facebook.
And even though we are far away from our families this year, tucked into our little condo with the dogs, I have never felt closer to all the people in my life. It’s as if we’re sharing Thanksgiving with each and every one of them. Social Media did that. And I think it’s pretty amazing.
Here’s something that gets me into arguments with other social media people: I won’t “friend” (yes, it’s a verb) anyone I don’t know. I’m not going to click on every face that shows up in the ‘People You May Know’ column on my home page. Because once we’re friends, you’re going to be let into my life.
That’s not to say that I’ve had deep, soul-searching conversations with all of my Facebook friends. I haven’t. But there has been some kind of interaction with all of them. If someone sends me a friend request, and I don’t know them – or if I really want to connect with someone who I haven’t actually met – I’ll send a Facebook message instead of the friend request. Hopefully, we’ll have some dialog and at some point, that conversation will move into a ‘friend’ ship.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
