The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Meet Haley Staples, owner of South Coast Glow, Custom Spray Tanning. Watch Haley spray tan Katie and share with us some key points for maintaining your tan!
YouTube is the most popular video hosting site and is second most popular search engine; it’s also owned by Google. Vimeo is the second biggest video hosting site, but only has a fraction of the number of videos that YouTube has. We’ll chat more about Vimeo and YouTube in a moment.
Try to think of something that can’t be better explained or demonstrated with video. Go ahead, try and think, we’ll wait here….See, everything is better (or at least different) with video. Sometimes, when it’s all about the amounts of content you have out there, different, i.e. more relevant search results are what counts.
A quick video about plumbing repair makes much more impact than a document telling someone how to do it. If it’s your business and you’re camera shy, than hire somebody to do the videos, it’s more cost effective than you realize.
The number of U.S. households that pay for TV service from cable, satellite or phone companies dropped last year, for the first time in decades. And in last year’s fourth quarter, the number of people between ages 18 and 49 watching any kind of TV on a traditional set was down about 1.3% from the previous fall, the biggest decline in at least four years. (Nielsen) We were among them. We haven’t had cable in a year, and we moved our clunky old TV set to the garage. It just wasn’t getting any use.
I love that my social life and my social media life are becoming very intertwined. Slowly but surely, Facebook is sort of defining relationships in a way that was never
BTW – If YOU want to work for KWSM, we’re hiring again soon! Watch our social media sites for job postings, and if you can’t wait (or just want to make sure you beat out the competition), send me an email.
Meet Kelly Sceberras, a dog trainer and owner of The Golden Collar. Kelly shares her favorite tip for training your dog to walk on a leash.
What are you trying to accomplish with your social media? Yeah, you want a facebook page and maybe some tweets, but what are you trying to accomplish?
A social media plan is a long distance race, not a sprint. There are untold numbers of people online who are talking about your company, industry, hobby, passion or even you. That is what is so great about a carefully planned social media plan.
A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
