The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Website Analytics. Just the thought of it is enough to put most people to sleep. (kind of like this cat…) Analytics can be overwhelming. It’s a lot of numbers and
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
LinkedIn is the largest professional networking site, with over 200 million users in 200 countries. The site is available in 19 different languages. LinkedIn helps users to build relationships, research
You may or may not heard of FourSquare, a mobile social networking website that lives on your smartphone and allows registered users to “check-in” at any location and connect with
By now, you’ve probably heard that Facebook is rolling out more changes to the way users are able to consume content. Perhaps you even have the ‘new newsfeed’ already? If
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
GET YOUR SOCIAL MEDIA IN SHAPE FOR SUMMER! Social Media Bootcamp is June 7, 14, 21 & 28 from 9am – 12pm at the KWSM office in Aliso Viejo. For
Does social media work? Here’s a success story from a popular national retailer. Recently, JCPenney revamped its brand, ousting its outdated department store “sales and coupons” strategies and launching an
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
