The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The 160-character space spotted right under your photo on Twitter is a vital component to showing potential followers who you are, what you do and what you like. Oftentimes, your
We’ve already talked about how to set up the header in your LinkedIn profile. Now, I will move on and tell you how to setup your LinkedIn summary, work experience and
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Did you know that, as well as tagging specific people in your Instagram posts, you can also tag your location? Tagging your location is easy and it allows your picture
This is the first post in a series of three on how to properly set up your LinkedIn profile. Your LinkedIn profile is an extremely important piece of online
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Everything on social media is better with a picture, right? Take Facebook for example—it’s been shown that posts that contain photos pull in more engagement than photos with just text.
Hashtags were first made popular by Twitter back in 2007. Today, hashtags are supported by every one of the main social networks including Instagram. Hashtags are a great way to
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
