The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Email marketing has changed the way businesses communicate with their customers and potential customers. With a strong content marketing approach, email is more powerful than ever. It moves the conversation about your
Let me start off with this: I am not a branding expert. However, because of the nature of our business, we delve deeper to understand the brand of the companies
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Don’t stress, you’ll never run out of new content to create for your social media channels! Be patient and give yourself plenty of time to be creative! Want to see
If you’ve visited Yelp recently, you may have noticed the new and improved site layout. The new design makes it much easier to search for local businesses and also helps
LinkedIn recently revamped the “who’s viewed your profile” section of the channel providing users with a lot more information about who has been viewing their profiles. The new feature allows
Facebook recently released a feature for company pages that allow you to see which admin posted each post. For example, let’s say you own a business and have a Facebook
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
