The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Whether or not you intended to use social media as a customer service help desk, clients will use their Facebook or Twitter profiles as a means to contact you when
If you have been keeping up with the latest social media chatter, then you may have heard the names Meerkat or Periscope in a conversation. If not, that’s okay. We’ll
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
In my college years, I took an introductory photography class to fulfill my fine arts credit. Thinking it would be an easy way to boost my GPA, I was terrified
One of the most important stories your brand has to tell is how you can help customers reach their goals. However, in the world of social media, a constant struggle
As a business, you’re always serving someone in some way. Regardless of what you do– if you’re a solar panel provider, a clothing boutique, a consultant, a clown-for-hire – you
Why Humans Fear Change Have you ever noticed that society as a whole fears change? We have great debates and large political gatherings over the smallest changes. Remember when Coke
Historically, “push marketing” meant creating a message that people would see in their everyday life. Today, with the advent of social media, “pull marketing” has become a more effective strategy.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
