The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Boosting posts are like giving a tired car salesman an energy drink; they suddenly have the strength to engage with more potential customers than ever before. Now, I’m not suggesting
Connecting with our fans is the biggest challenge on social media. Refining a social media strategy that works best with your business model is a craft – it takes time
You may have noticed that Instagram recently made several new updates. The social media giant is always evolving, making it harder for businesses to stand out. A successful Instagram account
When building a new website for your business, it can be easy to get caught up the excitement of getting everything finished and sharing your brand new website with the
Let’s face it, social media is not going away. In fact, social media continues to grow, not only in the volume of users, but with channels adding new functionalities. While
Facebook could be on the verge of a huge touchdown with the NFL, while it cleans up a fumble with one of its notifications. But the biggest news is a
Facebook carousel ads are a fantastic way to tell a story on social while simultaneously driving e-commerce sales. Different from a traditional Facebook ad, the carousel structure of the
Facebook Live Stream is going mainstream! Always one to stay on top of the latest trends, the social network has hopped on the live streaming bandwagon with its new video
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
