The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Lost in the announcement of Facebook’s new video comments feature was the new 360-degree photo feature Facebook introduced last week. All desktop users can upload the photos although you will
More changes for Facebook, meanwhile Twitter going to copycat the carousel ad format, and LinkedIn is now Microsoft property. These are some of the stories in the news this week.
Your Facebook cover photo is arguably the most important real estate on your Facebook page. It’s the first thing users see when they visit your page and serves as an
Pinterest is already a powerful way to drive traffic to your website and promote your products, but this week the powerful platform introduced a game-changing tool designed to help business
If you are one of the 94 million iPhone users in the United States, then you know there is not a lot of customization when it comes to Apple products,
Pinterest’s latest switch from the original “Pin It” button to “Save” left many users confused. Why the change since “pinning” is the main function Pinterest offers? Pinterest changed the name
As the world’s largest social media network, Facebook is used to being the leader in its space. So, when competition arises, Facebook is usually quick with a response and its
It’s the week of makeovers for many social media platforms. Facebook is testing a new design of desktop Pages that no longer includes right-rail ads, Snapchat’s redesign aims for subscribers,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
