
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

If you’ve noticed that your BFF’s posts from the night before are appearing higher on your Instagram timeline than your old college roommate’s post from 10 minutes ago don’t be

Lost in the announcement of Facebook’s new video comments feature was the new 360-degree photo feature Facebook introduced last week. All desktop users can upload the photos although you will

More changes for Facebook, meanwhile Twitter going to copycat the carousel ad format, and LinkedIn is now Microsoft property. These are some of the stories in the news this week.

Your Facebook cover photo is arguably the most important real estate on your Facebook page. It’s the first thing users see when they visit your page and serves as an

Pinterest is already a powerful way to drive traffic to your website and promote your products, but this week the powerful platform introduced a game-changing tool designed to help business

If you are one of the 94 million iPhone users in the United States, then you know there is not a lot of customization when it comes to Apple products,

Pinterest’s latest switch from the original “Pin It” button to “Save” left many users confused. Why the change since “pinning” is the main function Pinterest offers? Pinterest changed the name

As the world’s largest social media network, Facebook is used to being the leader in its space. So, when competition arises, Facebook is usually quick with a response and its

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up