The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Struggling with writer’s block? It happens to the best of us. If you’re maintaining a weekly blog for your company, chances are you may find yourself struggling to come up
Social media is always evolving. Looking at popular platforms such as Instagram, Twitter, and Facebook and you’ll realize how everything from the setup to the possibilities within the app has
Social media is hard work, but at the end of the day it should be fun! Here are 3 Instagram accounts that have mastered the art of fun in their
Facebook is taking its digital retail platform one step further with interactive multi- product news feed ads that will give retailers the ability to promote multiple products in a multi-level
Ready or not, the holidays are here! With Thanksgiving officially behind us, it’s time to start hanging the social media ornaments. Translation? Whether your goal is to increase sales
‘Tis the season for shopping, as Christmas is a month away! Do you have a plan for your business’ Facebook strategy during the holidays? Planning ahead is key so
Instagram is taking after parent company Facebook after officially announcing that a new “live” feature will soon be made available to its estimated 400 million users. In the mean time,
Facebook advertising can be tricky. Delivering the right content to the right people at the right time is crucial to a successful ad campaign. But how do you find that
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
