The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Want to know the best thing about Pinterest? No, it’s not the popular avocado toast variations or the gallery wall tutorial. It’s not even about the easy wedding DIY tutorials.
Creating content is a lot like being a modern-day MacGyver. You may not use a safety pin, a stick of gum, and a watch to get out of a sticky
Social media is like the 5-freeway at rush hour, jammed packed and hard to break through the crush. Facebook alone has nearly 2 billion monthly users, and about 50
Well, it finally happened. The long-awaited character expansion hit all Twitter users this week. Instead of being constrained to a paltry 140 characters, users can now expand their thoughts with
The holiday season is approaching at warp speed, and the social media platforms are trying to give advertisers a competitive edge when it comes to e-commerce sales. Google, Facebook, and
Like it or not, it’s official…Twitter has made the move to 280 characters. By raising the count from 140 to 280, Twitter hopes it will give users the ability to
In the online world, Facebook is both judge and jury. In any case, it’s Facebook’s world, and we’re just living in it. This gives Facebook the power to decide what
Have you ever walked down Perfume Alley in the mall? It’s that long stretch of land from one end of the department store to the other that feels like a
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
