The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s that time of year again! You know when you start seeing the recap posts – the ones that highlight the most successful social media hits of the prior year.
Facebook has created ads designed to increase user engagement that has created an advertising perfect storm which lowers advertising costs as well as significantly increasing sales. It’s one of the
Something new just arrived to Instagram! The photo-sharing app will now show users suggested posts from accounts they do not follow directly to their Insta-feed. The feature began with a
The start of each year is the perfect time to experiment with new advertising tools and start the year off fresh with a new approach to digital marketing strategy and
With the overflow of competition out there, releasing different forms of content is an absolute must. Gone are the days when we can link to our website every few weeks
Filling your closet with multi-purpose clothing is the same thing as filling your content closet with videos. They’re versatile, engaging, and are one of the pieces of content you can
Social media comes at us fast, and the changes in December show just how quickly the way you interact with clients and friends can transform. Facebook, Twitter, and Instagram have
2018 is knocking… And if you want to survive in this constantly changing social environment, you’ve got to learn how to adapt. In the last year alone, we saw Instagram
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
