For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Most people know that the alt text, also known as “alt tags” and “alt descriptions,” is the written copy that appears in place of an image that helps screen-reading tools
Recently, someone reached out to the KWSM team and asked, “What’s the difference between creating a Facebook Ad and boosting a Facebook post?” Here at KWSM; a digital marketing agency,
At KWSM, our team is passionate about educating businesses about digital marketing and also providing resources that will enhance their online presence. With events such as Social Media Bootcamp,
This week’s edition of In The News will highlight some of the biggest takeaways from the 2019 South by Southwest (SXSW) conference. The conference is well known for being a
At this point, you should know that video is taking over social media. Videos get better reach, more engagement, and are shared more. It’s easy to see the rise of
Refresh. Log out. Sign in again. Check wifi connection. Refresh. It did not take long for the world to catch on that Facebook and Instagram were down. This
Hashtags – everyone has an opinion about them between how many is too many and if its worth to use them on certain platforms. Since the pound sign became a
When it comes to the reputation of a business, monitoring your social media presence is very important. Many businesses can face negative comments or some form of harassment. These can
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
