The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
What is nearbound marketing? Generating qualified leads through marketing is a struggle for many companies, especially those in the B2B space. Trying to reach potential customers through social media or
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture
Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling.
When a potential customer is on the fence about choosing your business after visiting your website and exploring your services, but something is holding them back, they need reassurance; that
The International Code Council (ICC) faced a challenge that large organizations commonly face with multiple sub-branches. Each chapter needed a website to establish credibility and represent the parent organization’s brand
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you
Your nonprofit website has the potential to create a ripple effect of positive change with every click, every donation, and every volunteer signup. But those valuable opportunities may slip
Most of us have seen by now that AI can produce text, images, and even videos. The jury is still out on the quality and effectiveness of these creatives. However, when thinking in terms of digital marketing strategy, there are unique ways to utilize AI as an extra teammate to ensure every piece of content is readable, aligned with the goals of your business and your marketing campaign, and covers the necessary brand messaging.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
