For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Last year YouTube introduced YouTube Reels, a feature on the video platform that took a page straight from the books of Instagram, Snapchat, and now Facebook. Now called YouTube Stories,
At KWSM, we pride ourselves on our core values (see below), but we also incorporate many other traits to better our day-to-day roles as digital marketers, such as taking ownership.
Christmas in July? According to Facebook, it’s never too early to start holiday planning. As one of their longest-running and largest research studies to date, Facebook IQ has compiled
Sometimes with social media updates, there is no “heads up!” given. This week users on Instagram and Twitter experienced this, while LinkedIn revealed the result of a shift they also
Every three months, we invite local entrepreneurs and professionals to KWSM to speak to our team on topics that help with personal growth inside and outside of work. Having days
Social media is trying to be a better place for everyone – making small but important adjustments along the way. This week Instagram and Twitter both rolled out features to
Last week on the KWSM blog, we discussed how to grow your Instagram following by first polishing up your account. In the second part of this series, we’re going to
Highlights are a great way for followers (and potential followers) to get a glimpse of your brand personality. You can organize similar Instagram stories by topic or content type, where
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
