For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Social media networking platforms are always in flux. Updates seem to occur daily, and every few years, a new player emerges on the market and disrupts the existing social media
Each month, we want to show you what a day in the life of a Content Editor (internally referred to as a CE) looks like at KWSM: a digital marketing
KWSM Atlanta knows how to work hard–and play even harder. The Atlanta team took a well-deserved trip to Lake Burton, a beautiful man-made lake an hour north of metro Atlanta.
An Employee Advocacy Program is a must in today’s economy. It’s a critical part of the company’s marketing plan and key to its success and longevity within its respective industry.
Just when you think social media couldn’t possibly think of something else to update – it does. This week Pinterest added a new feature that picks up on stress pinning
If you’re a business owner with a service or product to sell, you’ve likely adopted a Facebook Ads strategy as part of your digital marketing efforts (if not, we can
SEO is a complex topic with many different types of strategies and schools of thought. But the ultimate goal of any SEO strategy is to help your website show up
It’s Christmas in July, and we’re celebrating! This week on the Social Media Help Desk, Content Editors Ivana Hermida and Layla Lameijer got together with our guest host Alexandra Hall
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
