Search engine optimization (SEO) is an important part of any online marketing strategy. It involves optimizing your website to rank higher in search engine results pages (SERPs), which can help you attract more traffic and generate more leads. While it’s possible to do your own SEO, it can be a complex and time-consuming process that requires a lot of knowledge and expertise.
KWSM has worked with hundreds of clients over the past 13 years, and in my time as a Digital Account Manager, I’ve seen many business owners try to save a buck and do their own SEO, only to end up frustrated putting in time, effort and end up without any results. You can say that there are pros and cons to doing SEO, read on to learn more.
Tackling SEO on Your Own
While doing your own SEO is possible, it’s not recommended for most businesses. SEO is a complex field that requires technical skills and experience. You may be able to save money by doing your SEO, but you should consider the time and effort you will put into learning and applying SEO best practices as part of your decision. Ultimately, it’s best to weigh out the pros and cons before deciding to try to optimize your webpage on your own.
The Pros and Cons
One of the main reasons why people choose to do their own SEO is to save money. While it’s true that you can save money by doing your own SEO, it’s important to remember that SEO is an investment in your business. If you’re not familiar with SEO best practices, you could end up doing more harm than good. For example, if you use black hat SEO techniques like keyword stuffing or buying backlinks, you could end up getting penalized by search engines like Google. This could result in your website getting pushed down in the rankings or even being removed from search results altogether.
Another reason why people choose to do their own SEO is to have more control over the process. While it’s true that doing your own SEO might give you some control, it’s important to remember that SEO is a constantly evolving field, making it challenging to stay updated on trends and changes without the proper resources. What worked yesterday might not work today, and what works today might not work tomorrow. SEO professionals stay up-to-date on the latest trends and best practices in the industry, which means they can help you stay ahead of the curve and avoid costly mistakes.
Finally, one of the main benefits of working with an SEO professional is that you can save time. SEO is a time-consuming process that requires a lot of research, analysis, and ongoing implementation. By working with an SEO professional, you can free up your time to focus on other aspects of your business. This can help you be more productive and achieve your business goals more quickly.
To Hire or Not to Hire: Weighing the Benefits of DIY SEO
While it’s possible to do your own SEO, it’s often best to leave it to the professionals. SEO is a complex and ever-changing field that requires a lot of time, knowledge, and experience. If you’re not familiar with SEO best practices, you could end up doing more harm than good. By working with an experienced SEO professional, you can ensure that your website is optimized for search engines and that you’re getting the best possible results.
Looking to Work With an Experienced SEO Agency?
At KWSM Digital, our team is experienced in SEO, each team member has the knowledge and skills needed to help your business succeed online. From keyword research to content creation to technical optimization, we’ll work with you every step of the way to create a custom SEO strategy that meets your unique needs.
Whether you’re looking to climb the search engine rankings, drive more traffic to your site, or boost your online visibility, we’re here to help. Fill out the form below.
