SEO marketing is still the best tactic for meeting customers at every stage of the buyer’s journey. Learn more here.
Google’s March 2024 core update is de-indexing websites that rely on AI content. Learn how to stay on Google’s publishing good side.
How should you hire a web development company for your business? Here are the questions to ask (and why you should ask them)!
What should be included in Brand Messaging, and why is it essential to your Digital Marketing Strategy? Get answers in this new post.
What is a digital lead generation strategy, and will it make a difference in my marketing results? For many business owners, digital lead generation is an afterthought. You can get by on face-to-face interactions, organic referrals, or a mix of inbound and outbound online tactics that aren’t tied together by
Why is employer branding important, and how could it benefit my business? Struggling to attract and retain top-tier talent? You’re not alone. Many growing companies face this challenge. At KWSM, we’ve been collaborating with businesses facing these challenges since 2010. We’ve found that investing in employer branding offers an all-encompassing
Learning about digital marketing strategy & storytelling is like eating an elephant: you have to do it one bite at a time.
Journalism and marketing have worked hand-in-hand together since the horse-and-buggy days. Brand journalism, however, takes marketing to the next level by using story to grow sales directly. As a Senior Copywriter at KWSM, I’ve seen brand journalism generate successful results for companies of all shapes and sizes. From marketplace awareness
How does brand journalism benefit small businesses in comparison to other content marketing methods? There are a lot of ways to approach digital marketing, both from a strategic and tactical perspective. After seeing some of those approaches at other agencies, I joined KWSM as a Senior Copywriter in part because
What is brand journalism, and how does sharing your company’s story make marketing more effective for your business? As a Senior Copywriter at KWSM (and a recovering journalist), I’ve seen other marketing agencies deliver hit-or-miss results because they were chasing trends and tactics, not relying on proven principles. In my
