Author: Kyle Cavaness

content creation engaging audience featured

Content Creation: A Guide to Engaging Your Audience

How should you approach content creation for marketing to engage your audience? Businesses that aren’t growing their audience or generating leads through engaging content — or aren’t creating content at all — are in danger of falling behind competitors who know how to get prospects’ attention in ads and through

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What is a Digital Lead Generation Strategy

What is a Digital Lead Generation Strategy

What is a digital lead generation strategy, and will it make a difference in my marketing results? For many business owners, digital lead generation is an afterthought. You can get by on face-to-face interactions, organic referrals, or a mix of inbound and outbound online tactics that aren’t tied together by

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employer branding and strategy kwsm

What is Employer Branding and Why You Need a Strategy

Why is employer branding important, and how could it benefit my business? Struggling to attract and retain top-tier talent? You’re not alone. Many growing companies face this challenge. At KWSM, we’ve been collaborating with businesses facing these challenges since 2010. We’ve found that investing in employer branding offers an all-encompassing

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Brand Journalism in Action: Using Story to Grow Sales

Journalism and marketing have worked hand-in-hand together since the horse-and-buggy days. Brand journalism, however, takes marketing to the next level by using story to grow sales directly. As a Senior Copywriter at KWSM, I’ve seen brand journalism generate successful results for companies of all shapes and sizes. From marketplace awareness

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Core Values at KWSM a digital marketing agency