Frustrated by wasted ad spend? If you’re still relying on guesswork for your marketing strategy, it’s time to move beyond intuition and instinct and dive deep into data-driven marketing. With these insights, you will ensure that your messaging has pinpoint precision and hits the mark every time with your customers, driving engagement and conversions. Still, gathering and leveraging customer data and insights is easier said than done. Luckily, we’re partnering with industry experts to hold a free marketing webinar for you to learn how to turn customer data into a gold mine. Learn more about our webinar and what we’ll cover below!
At KWSM, we’ve helped hundreds of businesses unlock the full potential of their marketing through actionable, data-backed insights, and we’re bringing in some big partners from Researchscape who are also driving activity, yielding more ROI. In this action-packed session, you’ll learn how to harness the power of customer insights, refine your marketing strategy, and maximize your ROI by creating smarter, more effective campaigns that deliver results. Here’s what you can expect during our webinar!
Join Our Data-Driven Marketing Webinar to Unlock the Secrets to Marketing Success
We invite you to join our free marketing webinar, Data-Driven Marketing: Unleashing the Power of Customer Insights, on February 26, 2025, at 12:00 p.m. PST. If you’re struggling to elevate your marketing strategy, increase ROI, and connect with your target audience, this webinar could be for you. Here’s what you’ll learn during this collaborative session!
Why Attend This Marketing Webinar?
Join a dynamic panel of experts—Katie Wagner, President of KWSM: a digital marketing agency, Tony Cheevers, Customer Success Officer of Researchscape, and Jeffrey Henning, Chief Research Officer of Researchscape—as they break down how customer insights drive marketing success.
Henning is a member of the Insights Association and the American Association of Public Opinion Researchers, a professionally certified researcher, and has personally conducted over 1,400 survey research projects, and the inaugural winner of the MRA’s Impact award. In 2022, the Insights Association named him an IPC Laureate.
Cheevers is a career sales and marketing leader with a strong focus on relationship selling. Over the course of 35 years, he has supported major brands in the public and private sectors. Cheevers joined Researchscape in 2015 to head up the company’s sales, communications, and marketing initiatives and sees his role as chief customer advocate.
During this webinar, you will gain an understanding of how to harness customer data to transform your entire marketing approach with data-backed strategies that deliver results, specifically through surveys. Here is what you will learn during this webinar:
- Understand Your Audience at a Deeper Level: Build buyer personas that go beyond demographics and uncover your customers’ true motivations and behaviors so that your messaging will always be effective.
- Craft Targeted Messaging: Use customer insights to refine your messaging to speak to your audience’s needs and motivations and improve customer engagement across all channels.
- Craft More Effective Campaigns: Use strategies like surveys to gather real customer data to design targeted campaigns that resonate with your audience, speak directly to your customers’ pain points and desires, and drive real engagement.
- Measure ROI: Stop guessing if your marketing efforts are paying off. We’ll show you how to track marketing success with key metrics and make data-driven decisions so that every dollar spent in your marketing efforts is working for you.
- Discover New Opportunities: Identify emerging trends and untapped customer segments and gain a competitive advantage that will help you stay ahead of the curve as the market shifts.
- Enhance Customer Experience: Use insights to improve the customer journey and create loyal, long-term connections with customers that fuel business growth.
Related Article: How to Create a Data-Driven Marketing Plan
Who Should Attend this Marketing Webinar?
If you’re ready to elevate your marketing and drive greater success for your business, no matter what that means for you, learning how to leverage these insights to make strategic data-driven marketing decisions is crucial. The webinar could help you if you are:
- A business owner who is looking to fine-tune your marketing strategies and drive growth with data-backed solutions.
- An executive who is eager to gain data-driven insights that shape smarter, more profitable strategies.
- An in-house Marketer who wants to create more impactful, measurable campaigns that generate real results.
If you identify as any of the above, then this webinar could help you unlock your potential as a marketer and the potential of your business. So register today!
Unlock Your Business’s Full Potential with Our Marketing Webinar
The future of marketing begins here. Seats are limited, so don’t miss out on this opportunity by signing up today to reserve your spot and gain insights that will transform how you approach business and drive meaningful and sustainable growth.
Mark your calendar for February 26, 2025, at 12:00 p.m. PST, and get ready for an eye-opening discussion on using customer insights to fuel your marketing success.
We look forward to seeing you there!
