Facebook Stories are rapidly growing in popularity as businesses are discovering an authentic way to connect with their audiences. Fans are using brand stories to learn about products, openly communicate with their favorite brands, and make online purchases. With 72% of businesses posting at least once a week, how do you get your fans to pay attention to your content?
Here are some tips on how to stand out in Facebook Stories and reach more people.
Create Interactive Content
The majority of users head to a brand’s story to have real interactions with the company. Videos generally perform really well and get fans to stay on their account longer. You can make your videos stand out by thinking outside of the box. Behind the scenes footage give fans an insider look at who you are and lets them see who they are regularly talking to. How-tos are also a great way to grab attention. You can give a visual demonstration of how to properly use your products that’s both informative and entertaining.
The best way to stand out in the crowd is to ask for your customers’ opinions. Maybe you have a new spring line coming out. Ask your fans to vote on colors or names for the line. Even if you don’t sell a physical product, you can still ask questions. Maybe you’re redesigning your office and can’t decide on what rug to buy. Let your fans weigh in and allow them to feel like they are a part of the team. FAQ’s are another great option to use for interactive content. You can pull from questions you already have on deck or ask your fans to submit your questions. Then, you can answer them live in your stories or reveal the answer during weekly segments.
Use Eye-Catching Visuals
As they say, always put your best foot forward. That same concept applies to the visuals you choose for your stories. Start with the boldest images and text to immediately grab your customers’ attention. Then follow up with unique images and videos that continue to deliver your message.
Add a Call to Action
Like any branded post, you want to give your audience clear instructions on what to do. Stories aren’t any different. When someone views your story, you need to tell them where to go next. Maybe you tease a product, and you want them to go to your website to read more about. Or maybe you’re having a sale, and you want them to go to your feed to find out more details.
Whatever industry you’re in, stories may be a great way to captivate your current and potential audience. The most important thing to remember when using stories is to have a plan. Spend a little more time crafting the perfect message even if you only use stories once a week makes a big difference.
Facebook Stories has 300 million daily active users.
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