Brands have been telling their stories on Facebook for years. Educational content, meet-the-team posts and behind-the-scenes footage have helped companies share the essence of their brand with the world. So when we heard that Facebook literally gave us a Stories feature to help us visually depict what our companies are about, you better believe we were ecstatic.
What is the Difference Between a Facebook Story and a Facebook Post?
While both sharing options are offered on the Facebook platform, there are some major differences between the two. A Facebook story is only available for 24 hours and then will disappear. However, a Facebook post will not disappear unless the user has chosen to delete the post. A story is highlighted at the top of the newsfeed page where you click on the user’s icon to view their story. A post is shared in the newsfeed and is visible on that person’s profile as well! We get it, sometimes creating interesting content can be too time-consuming or difficult. That’s why we offer our Social Media Management Services to provide brands with customized content that speaks to their desired audiences!
What is a Facebook Story
With business pages’ reach getting hit with Facebook’s algorithm, we’re constantly on the hunt for new, creative ways to help showcase our content. Stories may be your saving grace. Adding to your Facebook Story once or twice a week creates another space for your content to live, which means more ways for your audience to see your brand. You can also use this feature to shine a light on certain posts on your page. So even the people who seem to always miss your Facebook posts can see it in your Story and be intrigued to click on your page.
How To Create a Facebook Story
Stories are a more personal feature on Facebook, so it gives us an opportunity to make an even greater connection with audiences—if done right, of course. It’s less formal than the average picture and comment that you would place in a post. While we tell stories on our feed as well, uploading to the story feature should have a different approach. You’re literally telling a story, whether it’s a quick word of encouragement or a day in the life of your team members.
Here are a few things to consider before adding to your Story:
- Come up with a concept for your story. What do you want to convey to your audience
- Make it fun, intriguing, or inspiring. Your audience should always get something out of your story. Did it make them laugh? Did they learn something new that could benefit them? If so, they’ll keep coming back for more.
- Figure out how you’re going to tell your story. You could:
- Tease an upcoming product
- Share a behind-the-scenes video or photo
- Put a tutorial together
- Give a tip of the day
- Ask your audience a question
- It’s okay to keep it candid. Remember, this is a more relaxed, ‘in the moment’ feature, so staged photography will feel less authentic, than sharing videos of the team hanging out at a company celebration.
- But still, make sure your visuals are appealing. This is still your brand’s image, so while you don’t need a DSLR to create your stories, you should still have clear imagery. You can also use filters and stickers to dress up your story and text to add dramatic or comedic effect.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to take a look at our 55-Point Digital Marketing Checklist!