The Difference Between a Facebook Story and a Facebook Post

Photo Credit: @astoldbymichelle

Brands have been telling their stories on Facebook for years. Educational content, meet the team posts and behind the scenes footage have helped companies share the essence of their brand with the world. So when we heard that Facebook literally gave us a Stories feature to help us visually depict what our companies are about, you better believe we were ecstatic.

With business pages’ reach getting hit with Facebook’s algorithm, we’re constantly on the hunt for new, creative ways to help showcase our content. Stories may be your saving grace. Adding to your Facebook Story once or twice a week creates another space for your content to live, which means more ways for your audience to see your brand. You can also use this feature to shine a light on certain posts on your page. So even the people seem to always miss you Facebook post could see it in your Story and be intrigued to click on your page.

Stories is a more personal feature on Facebook, so it gives us an opportunity to make an even greater connection with audiences—if done right, of course Click To Tweet

Stories is a more personal feature on Facebook, so it gives us an opportunity to make an even greater connection with audiences—if done right, of course. It’s less formal than the average picture and comment that you would place in a post. While we tell stories on our feed as well, uploading to the story feature should have a different approach. You’re literally telling a story, whether it’s a quick word of encouragement or a day in the life of your team members.

Here are a few things to consider before adding to your Story:

  1. Come up with a concept for your story. What do you want to convey to your audience
  2. Make it fun, intriguing or inspiring. Your audience should always get something out of your story. Did it make them laugh? Did they learn something new that could benefit them? If so, they’ll keep coming back for more.
  3. Figure out how you’re going to tell your story. You could:
    • Tease an upcoming product
    • Share a behind-the-scenes video or photo
    • Put a tutorial together
    • Give a tip of the day
    • Ask your audience a question
  4. It’s okay to keep it candid. Remember, this is a more relaxed, ‘in the moment’ feature, so staged photography will feel less authentic, than sharing videos of the team hanging out at a company celebration.
  5. But still make sure your visuals are appealing. This is still your brand’s image, so while you don’t need a DSLR to create your stories, you should still have clear imagery. You can also use filters and stickers to dress up your story and text to add dramatic or comedic effect.

You can say we’re a fan of the Stories feature on Facebook and Instagram. Learn how Spotify is helping you gain more engagement through Instagram Stories.


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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More