Twitter can be an ideal marketing tool to help you grow your business. With over 326 million average monthly users, the platform gives you the opportunity to share engaging content with a large network of potential customers. Twitter gives you the ability to boost tweets on the platform and target specific groups of people that are more likely to be interested in your products or services. Here are four ways you can use Twitter to grow your business.
1. Advertise on Twitter
Twitter allows businesses to put money behind traditional posts through promoted tweets and Twitter ads.
Promoted Tweets place your tweets in homepage streams and search results. It works best for businesses that are looking to drive traffic to a website. Instead of promoting specific posts as you would traditionally on Facebook or Instagram, Twitter allows you to pay a monthly fee and promote all your tweets. To get started, place your tweets in a daily campaign targeting a specific audience based on interests, keywords, and locations. Twitter users can even interact and engage with Promoted Tweets in the same way they would with organic content.
Twitter Ads are used to achieve a specific goal for your business. It’s an ideal option to grow your followers and build brand awareness. Some of the objectives you can choose include app installs, video views, and website conversions. Twitter Ads also allows you to target specific audiences in campaigns. Pricing is specified when you initially set up your campaign.
2. Create Twitter Lists
A great tool that Twitter gives to users is Twitter Lists. These internal lists categorize all of the accounts you want to interact with and help you organize them by titles, topics, and interests. You may also want to segment your full list of Twitter followers by categories like competitors, target audiences, or even inspirational accounts. Your lists function as a subfeed where you can see tweets from accounts on your Twitter List. This allows you to more easily interact with all of their content.
3. Host a Twitter Chat
Twitter Chats are a free tool you can use to engage with your current followers and those you have yet to connect with. The benefits of hosting Twitter Chats also include building a sense of community by discussing topics and asking for users’ opinions. To host a Twitter Chat, choose a topic, and create a hashtag. Then, choose a specific day and time period you’d like to host the chat and begin promoting it. Once your chat begins, interact with users who use your designated hashtag in their tweets. These chats will promote interaction and engagement on your profile and get people talking about your business. You can also connect with your audience on a more personal level.
4. Use Twitter Moments
Twitter Moments is a collection of tweets that are organized by a topic or event. These moments are automatically generated by Twitter, but you also have the ability to create your own. Your Moments section will be visible to all of your followers and live on your profile. Similar to Twitter Lists, you can organize your moments by industry news, business events, or things that matter specifically to your brand.
Twitter is a very interactive platform that can help your business reach your ideal buyers, build your brand’s awareness and reputation, and even manage customer service. One of the most important things to remember about using Twitter to grow your business is to stay consistent. It’s important to be active at various times during the day and share engaging content to support your efforts.
79% of users visit Twitter to discover new brands.
At KWSM, we develop fully-customized social media strategies based on your unique needs, and then we execute your strategy on a daily basis.
CLICK HERE to learn more about KWSM Social Media Management.
