Twitter chats have been around for quite some time now and many businesses have benefited from hosting them. They work as a virtual platform to start organic conversations with anyone in the world. Twitter chats are normally hosted on a weekly or monthly basis and always happen at the same time each week or month. Each 30 minute to an hour chat includes multiple questions and uses hashtags to keep track of the conversation.
Hosting a Twitter chat for your business can open the door to many possibilities. Here are some of the benefits.
Speak Directly With Your Customers
One of the greatest benefits of hosting a Twitter chat is the opportunity to instantly talk to your customers. You can use your Twitter chats to talk about topics involving your products or services and get instant feedback. Use your chat as a focus group and test out some new ideas and see which ones resonate the most. The best advice for talking with your customers in Twitter chats is to keep the subject light. Although you want their feedback, a Twitter chat is not the appropriate place to respond to customer complaints or resolve issues.
Increase Your Followers
Not only can you reach your current followers, but you can also connect with the other 330 million active users on the platform. Hosting a Twitter chat will expose your brand to a whole new audience and help you build a loyal community. You can source new accounts you should be following or even find potential customers. A lively chat is a great way to show that your brand is active and available.
Showcase Your Expertise
Want to establish your industry authority? Host a Twitter chat! Choose a topic that is relevant to your industry and pick questions that allow you to share your knowledge. You can quickly gain credibility and trust from your audience. It will also position you as an overall expert in your field. Avoid using too much industry jargon as it could deter followers from participating in the conversation.
Grow Your Brand Awareness
Since Twitter chats use specific hashtags, your tweets and profile will show up more often in searches. Hosting a Twitter chat is also a great way to introduce yourself to the industry and Twitter community. The more often you host your own chats and participate in popular chats, the more users will see your profile and are likely to learn more about your brand. Try to keep your chat tweets more conversational and less salesy. If participants feel like you’re just trying to sell your product or service, they may leave the current conversation and avoid participating in the future. Twitter chats are all about being authentic and humanizing your brand.
With the right topics and hashtags, hosting a Twitter chat can be very beneficial for your brand. You will increase your reach, learn what your customers truly want, and establish yourself as an industry leader.
79% of people use Twitter to discover new brands.
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