Did you know that geotargeted advertising can help improve your business? It’s true! Geotargeting is a powerful tool, and it’s one that more businesses should be taking advantage of. By targeting consumers in specific locations, you can ensure that your ads are seen by people who are most likely to be interested in what you have to offer.
Geotargeting works by identifying the geographical location of a person’s computer or mobile device. Once that location is known, you can target ads to that specific area. You can identify a specific area by marking an area called a geofence. When you layer on specific demographics, this then becomes a very effective way to reach your target audience. For example, you might want to target people who are in a certain area (or traveled through a certain area) and who are of a certain age or gender.
Four Advantages of Geotargeted Ads
Here are four ways that businesses can take advantage of geotargeted ads.
1. Use geotargeting to reach new customers.
One of the best things about geotargeted advertising is that it can help you reach new customers. If you’re not already targeting people in specific locations, you’re missing out on a lot of potential business – especially if your business sells products online. You could target people in specific areas who have not yet visited your website. This will help increase traffic and sales from new customers.
2. Use geotargeting to improve your customer retention rates.
Geotargeted advertising can also help improve your customer retention rates. If you already have customers in a specific area, you can use geotargeting to send them targeted ads that will remind them of your business and encourage them to come back.
3. Use geotargeting to increase your brand awareness.
Another great thing about geotargeted advertising is that it can help increase your brand awareness. By targeting specific areas, you can reach more people who might not have been aware of your business before. This can help you build a stronger presence in your industry and attract more customers.
4. Use geotargeting to improve your ROI.
Finally, geotargeted advertising can help improve your ROI – you’ll stop wasting your money on ads that no one will see. Geotargeting can help you get the most out of your advertising budget.
These are just a few of the ways that businesses can take advantage of geotargeted advertising. If you’re not currently using geotargeting, it’s time to start! Every advertising platform has the ability to include or exclude geographical regions so look for those parameters the next time you set up your ads on Google, Facebook, LinkedIn, Twitter, and others.
If you would like help with your advertising initiatives, then contact the experts at KWSM: a digital marketing agency.
Mobile ads with geofencing have double the click-through rate.
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