Your social media presence tells a story about your brand – whether you like it or not. You might say, “But my company doesn’t have a social media strategy. We barely post. We aren’t concerned with social branding.” Eek! There’s your first problem. Not telling your story or telling is poorly is just as influential as telling it well – and it can impact your company just the same.
Let’s start with the basics. You’ve heard the term “brand” before, but perhaps you aren’t entirely sure what it means. Let’s not over think it. Simply put, it’s your company’s reputation. In today’s tech world, your reputation lives and dies by your online presence. Not having an active and strategized social media presence is like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Bob all the new accounts to manage on his iPhone. There might not be anything wrong with the flip phone, but it does tell a story to those around you, regardless if it’s true or not.People don’t buy into brands -- they buy into the story behind brands. Click To Tweet
Every single person has a story. We connect with that person if this story means something to us – and the same applies for brands. Brands that create compelling and meaningful narratives elicit much more social conversation, engagement, and ultimately, sales. Storytelling is important to human existence and when told well, can be persuasive and build trust between involved parties. One of the primary reasons that people buy products from one company over another is because they trust them. If you’ve established trust, then people are more likely to see the value of your offerings.
So, brands need to do more than just “share” content; they need to “tell it.” People don’t buy into brands — they buy into the story behind brands. Ask yourself this: How do you want the world to see you and your company? Are you going to be the narrator of your story or are you going to sit by and let it tell a story all on its own?