Google Perspectives are another organic search feature that can boost business owners’ SEO success. In an effort to create the most optimal user experience in Google’s Helpful Content Update, the company has expanded its typical featured snippets to include multiple pieces of content, now known as Google Perspectives. Here’s how this feature can help your business.
What are Google Perspectives?
Google perspectives are a group of three featured snippets from multiple sources that live at the top of organic Google search results. Similar to featured snippets, Google perspectives focus on providing users with the exact answer to a question they are asking.
How Does This Help Your Business?
Your website’s appearance in organic search results can boost your blogs and website content and help your business stand out from the competition.
What are the Benefits of Google Perspectives
- Increased web traffic
- Higher click-through rates
- Brand Recognition
- Established Industry Authority
Ranking at the top of the search results in Google perspectives positions your business as the expert in your industry and can bring more viable leads to your website. People favor making a selection from the first few results. Being featured in Google Perspectives can earn your content a lot more eyeballs, translating into a lot more visitors to your site. The visually-appealing display of the question-and-answer format of this element can also lead to high click-through rates because users see your website’s relevance to their search immediately.
Having a feature in Google Perspectives search results can benefit your business in many ways. However, there is no foolproof way to land this position on Google for each of your blogs. Since Google is looking to provide users with answers of under 300 characters at their fingertips, being concise in your content can increase your chances of being featured in this top position. We also recommend creating a strong SEO strategy to ensure your entire website is performing optimally for users in organic search.
53% of all trackable website traffic comes from organic search.
Want to explore an SEO strategy for your business?
The KWSM team can help! Contact us for a free SEO audit and brainstorming session.