As a consumer, you may be hesitant to buy into the hype of Fashion Nova and Flat Tummy Tea. But forget about buying their product, and think more about buying into their marketing strategy. The majority of Gen Zers and Millennials all over the world have heard of these brands and it’s not because they’re all over TV or sold in every supermarket and department store. They use both celebrity and micro influencers to publicize their brand.
Whether you’re marketing to busy moms or college students, there’s an influencer out there to help you achieve your goals. Learn how you can get a piece of this influencer pie.
Raise Brand/Product Awareness
This strategy is helpful for startup or a company releasing a new product. Before searching for influencers, determine your budget, which product/service you’d like them to talk about, and what type of content you’d like them to produce. This will narrow your search down and save you time in the long run. Also, provide your influencer with a branded hashtag to use when they post about the product/service and have them encourage their followers to follow suit.
Influencers are an investment, but when you produce a creative, well thought out campaign, the ROI can be magical. Discount codes are key to driving sales from an influencer partnership. We love them for several reasons:
- You can keep track of which sales come directly from the influencer campaign by tracking the number of people who use the code.
- People like to feel special, so having your influencer share an ‘exclusive’ code for their followers will spark more interest.
- Some consumers can’t resist a discount. Why purchase something for the regular price, when you can get it 15% cheaper right?
Boost In-Store Traffic
Did someone say meet and greet? Have your influencers invite their followers and friends in your store for a meetup. You can serve few finger foods and beverages and have a mini in-store shindig. This is also a great time to hand out samples of your products, and/or provide discounts on certain products that attendees can use during the event. Make sure your influencer has all the details of what you’re planning so they can deliver a well-rounded invite to their followers.
Don’t be overly impressed by follower count. You’ll get the most out of your campaign if you work with Influencers who have an engaged and loyal following. This indicates that their audience trusts them and will be more inclined to listen to what the influencer has to say about your brand. An influencer who has 11,000 followers with 100+ likes on each post can be more valuable than someone with 71,000 with an average of 35 likes on each post.