How to Choose Pinterest Boards for Your Business

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Have you given some thought to the idea of adding Pinterest to your social media strategy, but aren’t sure of what kinds of boards to create? Pinterest is a visually oriented social media channel, but that doesn’t mean you can’t utilize Pinterest if your business doesn’t sell visual products.

Here are some ideas to help you get started on creating Pinterest boards for your business, using Katie Wagner Social Media Pinterest boards as examples.

What topics is your company passionate about?

A good way to approach this question is to look at the industry you’re a part of. For example, if you’re in the party planning business, then entertainment boards would be right up your ally. If your business is tutoring, then education-related boards would be a great way to represent your passion. What is the common thread that drew you and your employees to your industry? Whatever that core passion is, use it to create a board or two.

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What values does your company stand for?

Do you pride yourself in offering quality products? Does your mission statement guarantee a certain standard of operation? You can create Pinterest boards highlighting these values. Search for quotes or pictures that represent the principles your business was built on, and craft boards surrounding those themes.

Katie Wagner Social Media, Pinterest

What type of content does your company regularly publish?

Do you have a business blog? Do you regularly create videos? If so, create boards that highlight this valuable content. You can also share links to press releases, or other articles that mention your business in these kinds of boards.

Katie Wagner Social Media, Pinterest

When you create your Pinterest boards, don’t forget to craft a few that are different, fun, and unique to your business. You can create a board of office decorating ideas, a board of your company’s most beloved books, or images of the city, county, or state your business resides in.  Don’t be afraid to think outside the box on Pinterest…your customers and prospects will be sure to appreciate your creative efforts.

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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More