While adding video to your marketing strategy can be more time consuming and depending on the quality – more costly – video is rapidly becoming one of the most powerful forms of advertising. Luckily, with the tools you need to shoot video already in the palm of your hand, it’s not hard to find endless opportunities to incorporate it into your content. Here are a few reasons you should consider adding video to your marketing efforts.
Utilizing video will undoubtedly improve your SEO. According to Comscore, a media measurement and analytics company, adding a video to your website can increase the chance of a front page Google result by 53 times. In fact, adding your video to YouTube (owned by Google) and creating a proper meta description will give you extra SEO points.
To put it simply, visual content drives engagement. Did you know 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text? That’s why it’s no surprise that audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or other forms of social posts.
While video is known to keep viewers entertained, it’s crucial to create content that grabs your audience’s attention in the first five seconds. If your video isn’t engaging, you risk losing your viewers before you even get your message across.
Before you begin, make sure you’re familiar with your audience and the platform you’re shooting for. For example, don’t say “like” and “subscribe” if it’s just going on a landing page. Writing a script or storyboarding your shots can be useful. You want your videos to have everything the viewer needs to understand the topic.
Human connection is formed when the viewer can see and hear the passion behind a product or brand. Evoking emotion in marketing has been proven to positively impact consumer decision-making. This is something that sets video marketing apart from every other form of marketing.
Did you know, more than 70% of what people watch on YouTube is determined by its recommendation algorithm?
Do you need help with video marketing for your business? The KWSM team will guide you through art direction, topic choice, and scripting to produce content you can be proud of.
CONTACT US to learn more about scheduling a video shoot to help market your business.