Email marketing is one of the most effective tactics your brand can use to connect with your audience. It is also a cost-effective way to promote your products and services and communicate with your customers. It helps you drive traffic to your site, build relationships with your target audience, and showcase your expertise. Here are three ways you can improve your current email campaigns to maximize the success of your marketing efforts.
Personalize Your Content
Personalization is extremely important when it comes to email marketing. Emails with personalized subject lines are 26% more likely to be opened. Whether you’re using email marketing to reach your customers with a branded newsletter, email blasts, or a drip campaign, it’s important to add your customers’ name into the subject line and even inside the email itself. If your email contains an immediate call to action or is written in a letter format, be sure to add your customers’ first name here, too. The more personalized the message is, the more connected your customer will feel to your brand.
Segment Your Audience
Segmenting your email list is the key to making email marketing campaigns work for your business. Dividing your audience list allows you to target your email campaigns and increase your overall customer response rate. Segmented email campaigns have a 14% higher open rate and receive 5% more clicks than non-segmented campaigns. You can easily add segmentation into your current strategy by organizing your list into past clients, new subscribers, recent purchases, and cart abandonments. You can segment your lists even further depending on the demographic information you have available on your customers and prospects.
Design Mobile-Friendly Emails
Over 50% of emails are opened on a mobile device. If your email marketing campaigns are not mobile-friendly, you could be losing subscribers. Optimize your emails for mobile by creating a responsive design that will adjust to every size device, write short subject lines, and make your call to action obvious. Optimizing emails to be mobile-friendly improves the overall customer experience because the message is clear no matter what screen customers use. Shorter subject lines tell the reader exactly what they can anticipate when opening their emails. Clear subject lines along with a clear internal call to action also make it easier for your customers to act.
Email marketing is an ideal tool to help your business reach your goals. Implementing these changes to your current strategy will improve your customers’ responsiveness and the overall success of your campaigns.
80% of businesses believe that email marketing increases customer retention.
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