Social Media Bootcamp: How To Successfully Manage A Facebook Business Account

We are just a couple weeks away from the first Social Media Bootcamp class of the month-long series, and we’re starting with Facebook. After all, it’s one of the most used social media channels across the board for businesses and professionals. During this Bootcamp you will learn how to create a business page, what content is appropriate for Facebook, how to gain fans, learning analytics, and our best practices for a successful posting strategy.

Business Page

You may be asking yourself what is a Facebook business page and does your business need one. The short answer is yes, having a business page can have many positive effects on your brand such as increased exposure to potential customers, gather more leads, reach a target audience, use Facebook Insights, increase your web traffic, and more that you will be learning about during Bootcamp.

Creating Content

Do to extensive algorithms, social media channels like Facebook, Instagram, and Twitter all have specific types of content that perform better on each page. During our Social Media Bootcamp, you will learn the type of content you can post on Facebook that will generate the most traffic and engagement.

Getting Fans

Put Your Business in front of your clients and customers every day by gaining fans and likes on your Facebook page. Not sure how to do this? Don’t worry we’ll teach you how to network and connect with your customers.  Just having people Like your page isn't enough to provide yourself with a long-term, sustainable business so we will also show you how to engage and sustain these connections.

Analytics

Earlier we mentioned that having a Facebook Business page allows you to use Facebook Insights, an analytic tool that can show you just how well your page and content is performing. During Bootcamp, we will go over how to navigate this tool and show you the most important numbers to be monitoring on your page.

Posting Schedule

Last but certainly not least, KWSM is going to share our best practices when it comes to an effective posting schedule on Facebook.

Social media has a 100% higher lead-to-close rate than outbound marketing.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to join us for Social Media Bootcamp

Follow Taylor Glaze:
Taylor has a background in public relations, marketing and event planning. She is a Content Editor at KWSM and has worked extensively in the action sports, health and wellness, and beauty industries.

  1. […] like Facebook, we believe there is an effective posting schedule that helps beat the algorithm to keep showing […]