It’s not only about social media over here at KWSM. We offer important digital marketing services that many businesses don’t completely understand and, as a result, often fail to use effectively. One of the services that can cause a lot of confusion is search engine optimization (SEO).
Search engine optimization is the process of editing a website’s design and content to make it more attractive to, well, search engines. Have you ever wondered why certain companies consistently show up higher on the list than others? It’s because they know solid SEO is the ticket to the top and they’ve embraced the best practices to get there.
So, how do you improve your website’s SEO? Here are just some of our tips for getting your business closer to the top of Google search.
Keywords
When it comes to SEO, keywords are king. They are defined as particular words or phrases on your website that match search queries in search engines like Google. Keywords are the foundation of your SEO. They can be related to your industry, products, services, location, etc. and appear in many places across your website including copy, headings, URL, video, images, and more.
Keyword research should be an ongoing, ever-evolving process. Not only are you trying to find the best keywords based on what your consumers are searching for, but you should also consider other relevant words and phrases that similar pages aren’t using effectively. This is a balancing act because others will likely be using many of the same keywords, particularly those that have a high search volume. As the competition for a popular keyword increases, it becomes more challenging to land on the front page. Focus on relevant keywords that have a high search volume but low competition.
Website Relevancy
Successful SEO requires consistent management of relevant content on your website. Google search favors websites that are frequently updated and well-maintained. You can keep your website fresh by refreshing your copy with up-to-date, relevant search terms and adding key-word rich blogs on a regular basis. The more frequently and precisely that content in your website (copy, images, titles, meta descriptions, etc) matches the search query, the higher ranked your website may become.
Page Loading Time
It’s no secret that Google values speed. So much so, the company itself has said site speed contributes to search rankings. Why? Fast sites make happy users.
That being said, it’s important that you look for ways to ensure your website is running smoothly and all pages are load as quickly as possible. Loading speed can be adversely affected by hosting too many videos on a page, unoptimized images, embedded 3rd party features, and more.
It’s important to note that these are just 3 of the many factors to consider when optimizing your website for Google search. Luckily, we have more tips and tricks up our sleeve to help your business rise to the top.
According to current marketing research, 75% of people never scroll past the first page of search engines.
Are you ready to launch a website that builds your credibility, converts visitors into customers, and generate the results you’ve been looking for?
CLICK HERE to learn more about launching a new website with KWSM
