Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this session, we learned how the Culture Index™ survey works to both identify traits of each individual’s work style and compare
In 2024, many businesses are looking to partner with a digital marketing agency to save time, money, and resources compared to bringing on a full in-house marketing team, and to maximize the results they get from their digital marketing strategy. With thousands of agencies across the country to choose from,
If you’re in charge of managing your company’s brand, you’ve undoubtedly wondered whether or not you should showcase your company culture online. It’s a question that deserves thoughtful consideration, given its potential impact on recruitment, customer perception, and even market competitiveness. The truth is, your company culture can be your
What would the results of our marketing efforts amount to if no one spoke up with honest and constructive feedback? Would projects ever reach their full potential? Conversely, what if people on our team were ruthless with their red pens, scoffing at every deliverable that landed on their desks? Would
Given the current geopolitical climate, the rise of AI usage, and growing insight into how various search engines and social media platforms can gather user information, it’s more important than ever for businesses to keep their data safe. For the last 13 years, KWSM has worked with many businesses who
At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience
In today’s fast-paced online world, businesses need experienced marketers who can help drive growth. A digital marketing strategist is a key player in this journey, responsible for crafting effective strategies that leverage various digital platforms, channels, and tactics to reach and engage the target audience. I joined the KWSM team
In the spring of 2022, a wealth management firm in Atlanta decided it was time to refresh their decades-old website and step up their online presence. After speaking with some referrals, they decided to partner with KWSM, a digital marketing agency with a track record of helping small and mid-sized
Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their
One of the struggles many nonprofits face when entering the digital marketing sphere is not knowing how to compete with big corporations for digital real estate. Few of these organizations have dedicated in-house marketing teams to research, strategize, and operate a full-fledged funnel approach. Not to mention the big bucks
