It’s the greatest time of year – and it’s clear that there are ways business owners should, and shouldn’t be promoting their products and services this month. On today’s Social Media Help Desk, KWSM President Katie Wagner is hosting alongside Content Editors Layla and Isaac as they discuss the newest changes with Instagram and LinkedIn, and today’s featured discussion topics: how to make a compelling video for social media… and some digital marketing “Dos & Don’ts” for December.
The panel is kicking things off with a roundtable discussion on the latest news and updates coming out of social media this week. With Instagram format changes and LinkedIn’s change in demographic targeting, there’s a lot to break down in the world of social media.
We’re then turning things over to Layla who is discussing the various video formats available for marketers – and the 5 things you need to know to make a compelling video for social media. Are you using the right size video? Showing off the aspects your audience really cares about? Layla and the panel are discussing it all.
You may have seen the ads and commercials since September, but there’s no hiding from it now – the holiday season is upon, and the month of December is a difficult time to navigate in the online world. With newsfeeds and timelines full of holiday promotions and deals, it can be difficult to be seen. Isaac is discussing how to navigate this noisy space, and how to be respectful during this time of year.
If you’re going to be selling this holiday season, make sure you’re selling correctly. With the competition at an all-time high, you’ll need to ensure everything is in place to run a successful campaign.
Do you have your holiday sales pages up and running?
Including a video on a landing page can increase conversion rates by 80%.
KWSM has an in-house video team that will help give your brand a human face and generate the results you’ve been looking for.
CONTACT US for a complimentary brainstorming session on how to add video to your website or digital marketing strategy.