Who is the hero of your brand story? This question is critical to how we help our clients connect with their customers. Because if the hero of your company’s story is yourself, you’ve got a problem. With the right framework, you can optimize your messaging to better connect with
New business is something all companies look for in their marketing efforts. While social media can be a key tool for branding and connecting with your audience, it can also be used as a lead generation method. Here’s how to collect leads through social media. Establish Your Brand Voice Your
August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! A couple of times a year, the KWSM team splits
An effective leader’s impact continues to motivate and inspire those around them, even years into the future. Many companies today achieve greatness because of someone who influenced their leaders years before. For the past 10 years, KWSM has been piloted by our fearless leader and President/CEO, Katie Wagner. While
At KWSM, our skills and experience extend beyond digital marketing, and often, our digital work is part of a bigger marketing strategy. In 2018, we had the chance to collaborate with EPURI Energy Drinks and Rolls Royce OC for a once in a lifetime opportunity – the unveiling of Rolls
The quarantine and stay-at-home order has kept many of us from our normal rituals, but the power of technology, and a little flexibility from our team, ensures that nothing keeps us from our quarterly professional development workshops. Each quarter, the KWSM Team gets together for an afternoon of growth
Many people stress the importance of work-life balance, but how many realistically achieve this, or feel like they have the level of balance they really need? Recently, KWSM President Katie Wagner spoke with Small Business Trends about a KWSM company perk, one that has dramatically changed my outlook on balance.
Company culture starts from day 1. It’s true that most of us will never forget our first day at a new job. It can be nerve-racking walking into the office for the first time, thinking about where you’ll eat lunch and when you should make small talk with your coworkers.
