Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products or paid opportunities. Basically, these social moguls influence other users to trust your brand. So, is influencer marketing right for you?
Let’s take a look at the benefits of working with influencers.
Grow Brand Awareness
Social media influencers generally hang out on Instagram, Twitter, and Youtube. Some have even found success on Snapchat. On average, influencer content receives 11x more attention than traditional marketing methods. According to a recent study, 40% of all Twitter users have made purchases as a direct result of a social influencers tweet. Using the engagement of influencers audience can exponentially increase your brand’s awareness in the digital space and dramatically increase sales.
Establish Customer Relationships
Working with an influencer can give you an opportunity to get close and personal with your customers and build a lasting relationship. In the influencer marketing world, everything revolves around authentic connections. Fans want honest conversations with real people. They want to know that the brands they purchase from actually care about them.
Make More Money
Are you more likely to trust your friend’s opinion on a product or a stranger’s? You probably chose your friend. Your customers feel the same way. When making purchases, people are more likely to take a recommendation from an influencer they trust. Whether it is a product review or an unboxing, audiences will make purchasing decisions based on these influencers’ unbiased opinions.
So is influencer marketing right for you? It depends on your industry. The top successful influencer partnerships exist in fashion, beauty, food, fitness, and travel. Automotive, electronics, and entertainment are close on the list as well. The key to being successful in this new avenue is finding the right influencers. Celebrities are great endorsers, but micro-influencers may be a better choice. Accounts ranging from 10K to 100K followers actually perform better than those accounts in the millions.
If you’re considering jumping onto the influencer marketing train, take a look at these strategies ideas.
74% of people trust social networks to guide them with purchase decisions.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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