While many of us are preparing to go back to the office after quarantine, the social media platforms are hard at work, devising new tools to help promote your business online. In the news this week, Facebook gives users the ability to manage their posting activity in bulk, LinkedIn creates retargeting options to help advertisers, and Pinterest added a Shop Tab to their Lens feature to help users find the products they are looking for with ease.
Facebook Launches “Manage Activity”
In order to better manage what people can find out about you, Facebook has created a “Manage Activity” option that gives you the opportunity to archive or delete past posts and images in bulk.
To utilize this feature, go to your ‘Activity Log’ settings and you can use a tick box to hide or erase your posts. If you archive your posts, they will not be shown visibly on your profile, but they will still be on file. If you delete a post, it will sit in the trash can for thirty days and then be automatically deleted, unless you manually delete it sooner.
LinkedIn Creates New Retargeting Options
LinkedIn launched new retargeting options to allow businesses to reach people who’ve interacted with their previous video and Lead Gen Form ads. It also has made it easier to show your campaigns to a greater Audience Network. These options give brands the ability to reach more people on ‘trusted’ third-party apps, as well as reconnect with those who’ve taken specific action to engage with previous efforts.
LinkedIn will also let advertisers retarget people based on how much of a video ad promotion they’ve previously watched or whether they’ve opened or submitted a Lead Gen Form.
Pinterest Adds a Shop Tab to Lens Results
The new Shop Tab on Pinterest’s Lens allows users to use visual images to find items they would like to purchase. Click the camera in the search bar and either take a photo or upload a past photo. Once you search using your image, you will see a “Shop” tab with a feed of shoppable Pins based on the in-stock products identified as matches for the image you uploaded.
Pinterest says that it’s seen a 3x increase in visual searches, year-over-year, with Pinners using the tool to find matching colors, products, and items aligned with their style needs.
Social media users are now spending an average of 2 hours and 24 minutes per day on social networks and messaging apps.
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