‘Tis the season for shopping, as Christmas is a month away! Do you have a plan for your business’ Facebook strategy during the holidays? Planning ahead is key so that you can offer your customers the best holiday deals while they are looking. Holiday campaigns can be ideal for boosting engagement during the holidays and increasing your sales.
The following tips will help you use Facebook for hosting your holiday campaigns:
Plan multiple campaigns
Competition among businesses increases during the holiday season. Set your company apart from others using multiple campaigns to increase engagement and sales. Space our your campaigns, each with a different promotion. Perhaps you offer a promotional code for a specific amount of time, feature items on sale for a week, or host a contest to win a gift certificate. Make sure there is enough time allocated to each campaign your business runs.
What’s the one thing people look for as they holiday shop? Discounts! Come up with something enticing and create a graphic for your business that displays a special holiday deal. Include the date at which it expires, and offer the deal during a time you know shoppers can get to your store. For example, it might be more beneficial to run a promotion over the weekend when more people are able to go shopping instead of offering one during the week.
Run a contest
If your page is lacking in engagement, now is the perfect time to boost your engagement numbers by hosting a contest. Have your followers like, comment and share your holiday contest post for a chance to win a prize. This will not only increase engagement but also increase reach as your followers share the post. If the contest is enticing enough, more eyes will see it on Facebook.
Get in the holiday spirit and get planning your Facebook campaigns for the next month. Remember, a deal can go a long way in attracting customers to your store. With a huge community of bargain shoppers that exchange sale and discount information, you can’t afford not to put your business in the mix with your own special offers!
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