How to Start Learning Digital Marketing in 2021

2020 was a difficult year for many businesses. In light of the pandemic and the challenges it presented, digital marketing efforts helped many business owners keep their doors open. As we enter 2021, it’s crucial to sharpen your skills and gain the tools you need to grow your business. 

In order to help businesses thrive in the new year, we are introducing a new webinar series focused on digital marketing and lead generation. With the guidance of the KWSM team, you’ll learn how to generate more leads, best practices for nurturing your prospects, and how to optimize your blogs and website to improve your online presence. Additionally, you will understand how to use social media to reach your business goals, and how to create a results-driven marketing strategy. 

Business owners typically have a few questions about our Bootcamp courses. Here are some extra insights that can help you prepare for your first class.

What is the structure of Bootcamp?

Due to COVID, our Digital Marketing Bootcamp will be delivered as a four-part live webinar series. Each course will cover different aspects of creating a results-driven marketing strategy that you can apply to your own business. Each webinar is three hours long and consists of lecture, breakout sessions, activities, and opportunities for Q&A throughout the class. 

How much do I need to know about digital marketing before attending Bootcamp?

Our Digital Marketing Bootcamp starts with an overview of building a marketing plan. Ideally, you’ll want to be familiar with channels and platforms your business currently uses or plans to use, but we will walk you through best practices for each tactic. The KWSM team will share the secrets we’ve learned from managing digital marketing strategies for hundreds of brands over the past 11+ years and give you the tools you need to build a strong strategy for your business. Even more advanced marketers will benefit from our insider tips and knowledge.

What kind of ongoing support is available?

After the course is complete, all attendees will have unlimited email access to our instructors and one-on-one coaching is available from the KWSM team. Attendees will also be invited to join our private Facebook group where you can continue asking questions throughout your digital marketing journey. 

Who is Bootcamp right for?

Digital Marketing is a growing need for business owners. Our attendees come from many different sized companies and in a variety of industries. Some are business owners, while others are in-house marketing professionals. Whether you own a product-based or service-based business, our Bootcamp courses can provide the skills and tactics you need to successfully generate leads online.

What should I expect to learn?

Attendees can expect to leave our courses with an understanding of the best practices and tactics needed to create a results-driven digital marketing strategy. We will also briefly cover marketing tools for small businesses. During the course, our breakout sessions and activities will help you begin building your marketing plan. At the conclusion of Bootcamp, you will be prepared to develop a full strategy that aligns with your overall business goals. 

Will this session be in-person or virtual?

In order to adhere to current social distancing requirements and protect our team and participants from Covid-19, this four-part series will be held virtually. Like our in-person sessions, you will be trained by a full-time digital marketing professional from KWSM and obtain all the tools you need to develop and maintain your marketing plan.

Digital Marketing Bootcamp starts Friday, March 5th! Reserve your spot here.

megaphoneOnly 58% of marketers say they are often successful in achieving their marketing goals.

Learn how to improve your marketing efforts and get the best results from your campaigns from our team of experts.

CLICK HERE to join us for Digital Marketing Bootcamp.

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Follow Brianna Zambrano:
Brianna is a Digital Marketing Strategist with experience in social media, public relations, copywriting and SEO in industries including hospitality, legal, logistics and real estate. When not at the office, she enjoys hiking and playing games with her husband and son.

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