With so much information floating around in the digital world, people have to make decisions about what they choose to watch and read. Studies have shown consumers are more likely to purchase a product or service that has video representation. But it takes effort to make sure your video is both creative and looks professional.
When taking the initiative to start planning your video content, there are a few key elements you’ll want to consider before filming. Here’s a list of suggestions to help you look your best on camera.
Just because something looks good in person doesn’t mean it will translate well on video. Try sticking to solid colors when choosing an outfit, and make sure to avoid extremely small or large patterns; these can be distracting. Jewel toned hues like blue, pink, green and red tend to pop on screen and often brighten the look of your face.
Let’s talk about makeup. Even natural beauties can benefit from the illusions created by cosmetics while on camera. Start by picking a foundation or powder that will even out the skin tone and help cut back on shine. People can appear abnormally shiny under the glow of bright lights used for video shoots. It’s also recommended to pick natural shades of lipstick and blush that will highlight but not overpower your features.
Finally, when picking a hairstyle, make sure your locks do not cover your eyes or hang in front of your face. After all, they say the eyes are the window to the soul and you want people to connect with you through the camera.
Did you know that 83% of video marketers say video helps them with lead generation while 87% say it also increases traffic to their website?
Do you need help with video marketing for your business? The KWSM team will guide you through art direction, topic choice, and scripting to produce content you can be proud of.
CONTACT US to learn more about scheduling a video shoot to help market your business.