Tweeting is easy. Anyone can share their thoughts in 140 characters or less. Getting users to click on your tweets, however, is another story. With over 100 million daily active users, Twitter isn’t just the chattiest of social networks – it’s also a traffic goldmine. While it might take a little more brainpower, taking the time to strategize your Twitter game is a worthy investment and can result in an increase in your engagement and website traffic. Whether you’re a big fish or a tiny minnow in the Twitter pond, you can use these tips to get your audience clicking away!
- Twitter Chat it up! Engage with others in the community and share your own input when you have something valuable to add to the conversation. Be genuine – people can see right through overly promotional tweets.
- Recycle link tweets. Don’t be afraid to share your links multiple times. While you don’t want to overload your followers with repetitive content, Twitter is a noisy channel, and it’s easy for your tweets to be buried. Switch up your headlines and images and see what your audience responds to best.
- Use Twitter Cards. In addition to your 140-character message, you can include images, videos, audio, and links. Twitter Cards are more attention grabbing than text-only tweets, so they help you stand out. Essentially, Twitter Cards are tweets on steroids.
- Hashtag strategically. Select a few hashtags relevant to your industry and interests. Use them when appropriate, but try to avoid overuse. It can look spammy and distract a user from the link you want them to click.
- Turn successful tweets into Twitter ads. Promoted tweets get your content in front of your target audience, not just your followers and if you’re targeting efforts are successful, these users are more likely to be interested in and click on your link tweets.
- Take advantage of Twitter polls. Ask your followers directly what kind of content they want to see. What questions do they have? Take the information and turn it into content that resonates with your audience.
- Use action words. Tweets that use action words get more clicks than those that don’t. When tweeting, focus on having a strong call to action (CTA). A powerful CTA will naturally include action words.
At the end of the day, the best advice when it comes to Twitter (and all social media for that matter!) is to engage and be real. Twitter is a two-way conversation, not just you shouting into the abyss. For more social media tips, tricks, and techniques, explore our blog or follow us on Twitter!