You don’t have to be a social media expert to know what a hashtag is. Do you know how to use them properly in order to maximize the reach on your content? If you don’t know what a hashtag is, it’s a type of metadata tag used on social platforms allowing users to apply dynamic, user-generated tagging which makes it possible for others to find messages with a specific theme of content easily.
Where to use them
Essentially, you can use a hashtag on any channel with copy like Instagram, LinkedIn, Twitter, and Facebook. However, hashtags on Facebook have not caught on as they have on other social sites. Some argue that the algorithm downgrades posts using hashtags on Facebook. Instagram and Twitter led the way for people who used hashtags, and recently, LinkedIn found a way to incorporate hashtags in content on that platform too.
How to use them
Hashtags can be a crucial part of your overall social media strategy to bring awareness to a specific campaign. They also should be used in every post as a best practice. Every time you use a specific hashtag, the platforms will share your image or post in what we refer to as a ‘bucket’ that is searchable. At KWSM, we try to avoid the most popular ones, where tags are posted in the dozens per minute. The shelf life is too short. Finding secondary ones is key. If you can hit these ones, you will find your post in the “most recent” column hours after posting, giving in more exposure for a longer period of time.
You can search for trending hashtag on each of these sites as well as follow and view how many times it’s being used. You can use hashtags organically throughout a sentence or group them together to immediately follow your post.
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