As a business owner, you often assume that social media should be used to exclusively relay your company’s marketing messages on social media channels. However, implementing this strategy can be problematic for your followers.
Social media users often primarily engage on various social media channels to become informed, inspired and connected. If they are bombarded with only outward marketing tactics and messages, they may become overwhelmed and thus, be driven away from your business.
Luckily, there are ways to avoid this trap. Below are a few content ideas that can help you tell your fans/followers the story and concept of your business in a genuine and engaging way.
Quotes are a great way to engage an audience and can allow for a much-needed break from marketing messages. Keep in mind that picture quotes can also be highly effective in garnering likes, shares and comments. Consider the example below:
This quote helps to tell the mission of Katie Wagner Social Media in a way that is both visual and engaging.
Engage the audience
It’s important to take the time to read comments and messages from followers. Reading comments and knowing what customers want will help you make smarter decisions. Social media is a terrific listening tool, so it’s important for you to keep that in mind as you manage your social media channels, whether it be Facebook, Twitter, LinkedIn, Google +, YouTube, Pinterest or others!
Make a mission known
You know what your mission statement is, but do your followers? Informing followers of a value proposition or of a certain way your company conducts business helps to add value and insight for what you stand for.
A post of this nature can take numerous forms, but consider the following tweet as an example:
We can’t thank our followers enough. Learn what mission we follow here: (insert website link).
Being authentic on social media can help your followers know, like and trust you. And remember, a consistent posting schedule can also help to build a credible and genuine fan base.
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