As we navigate and push forward through these difficult times, many businesses may be concerned that even though online marketing is essential, it will cost too much. The good news is, much of your social media marketing can be done organically without the need to invest in paid online advertising. Below are some simple strategies you can incorporate that can go a long way without breaking the bank:
Build Engagement on Facebook
You may have already heard that Facebook’s tricky algorithm can negatively affect your organic reach. Facebook has moved in a direction that seems to favor paid content, but this doesn’t mean that posting organically is not beneficial. Facebook has been one of the top platforms that audiences have relied on for information and updates during the pandemic. Now’s your chance to get creative and post content that is relatable and shareable.
You can extend your reach on Facebook by tagging other businesses, promoting events in the area, sharing third-party articles and tagging authors, engaging with the community by joining local groups, and staying active by responding to comments on a daily basis. Much of the success that comes with managing a Facebook account results from having a thorough understanding of who your readers are, what they need, and what interests them.
Network on LinkedIn
LinkedIn is a great place to interact with professionals who are either in the same industry as you or working in an industry that would benefit from your business. This platform is great for B2B networking, and you don’t need to pay for advertising in order to do so.
You can showcase your company as a thought leader in your industry and gain credibility organically by posting articles or links to your blogs. You can also utilize LinkedIn’s advanced search engine to connect with people interested in what your company has to offer. They may be individuals who can directly benefit from your business, or perhaps they can introduce you to someone else who may be interested. LinkedIn also provides groups that professionals can join to engage and exchange useful information.
These are just two of the many channels you can utilize to grow your organic reach. Ads can be incredibly beneficial if you have room in your marketing budget. Paid advertising can help you zero in on specific audiences and target those more likely to engage with your content. On the other hand, with the right strategy, posting and networking organically is not a lost art when it comes to marketing.
Most people spend an average of 3 hours per day on social networks and messaging.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to schedule a complimentary 30-minute digital marketing audit.