It may seem like establishing a presence on Facebook is impossible without paid posts. Even though social media has become a ‘pay to play’ game for many brands, organic content is still useful if you are able to keep your fans engaged.
If you’re able to post interesting content, you can spark up a conversation with your viewers and encourage them to interact with each other. There are approaches to Facebook posting that you can take to increase your chances of appeasing the Facebook News Feed algorithm and reach your audience effectively without constantly sharing paid posts.
Establish Your Brand’s Personality
If you haven’t already, you should decide what your brand’s personality is, and remain consistent with it. Consider what you stand for and who your audience is. Engagement in social media sparks from building your viewers’ trust in who you are.
Keep It Simple
Don’t try to outsmart your readers by overcomplicating your Facebook posts. In order to keep your viewers engaged, you need to share things that are easy to read and understand. Typically, longer posts test to be skipped over more, so try to get your point across in the simplest way you can.
One of the best ways to keep your fans engaged on Facebook is by asking questions tailored to your brand that spark a conversation. It gets the community talking and gives you a better idea of who your current audience is. An example may be, “How many hours of sleep do you need a night to feel well-rested?” or, “Uber or Taxi?”. Another idea may be asking a question about a current event in the news.
Share Quality Images
“A picture is worth 1000 words” applies perfectly here. Share images that tell a story, reflect your brand’s personality and will catch your reader’s attention. For more information on sharing quality images, click here.
Show Off Your Company
Provide an inside look at your company by posting photos of employees, customers, and your community! This helps establish and maintain your brand’s personality and shares your company culture with your audience.
We’re not saying that paid posts on Facebook aren’t beneficial. However, we do believe that creating interesting content that you share organically can still help boost your engagement on your social media channels.
If you’d like information on the importance of Facebook Ads, we’ve got you covered! Click here to find out more.
Social media has a 100% higher lead-to-close rate than outbound marketing.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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