Is your beauty brand seeking more notoriety in the cosmetics industry? Now more than ever, it is critical to connect with your audience on social media to boost your online presence. Showcase your brand’s unique offerings and share the experience with the people who matter the most: your customers.
Businesses in the cosmetics industry are highly focused on their audience because customers are the biggest influence in driving sales and traffic. Keeping customers happy and engaged is important for repeat sales, and for helping to spread the word about your brand.
Here are a few marketing tips that can help you boost your beauty brand:
Build A Community
Pour your efforts into building a community of people who love your products. Give members of your community a way to emotionally connect with your brand by sharing exclusive offers, beauty tips, and asking for their feedback. Nowadays, customers find more value in creating a relationship with a brand than just using its products. Gain credibility and a following by building a community around your beauty brand.
Share Customer Testimonials
Testimonials are one of the most powerful tools to influence a customer’s purchase choices. Make the decision simple for your followers by cutting down their research time. If you have positive testimonials, share them as content on your social media and include links to those products. Note that 90% of people who read online reviews claimed that positive reviews influenced their buying decisions. Testimonials have significant power, so use them to your advantage.
Use Influencer Power
Influencers are a great way for your audience to build trust with someone who knows your industry well and can vouch for your products as one of the best. Leverage their credibility on your social channels and ask them to post to their personal accounts. Just make sure to work with influencers who are in line with your brand’s core values, otherwise the collaboration seems inauthentic and will have less power to generate sales.
96% of beauty brands use social media.
Do you need help raising awareness about your beauty business online? At KWSM, we create fully-customized digital marketing plans to help you achieve the results you’re looking for.
CONTACT US to learn more about creating an effective social media marketing strategy.