Is summer a good time to work on your marketing? Many people think about vacations and relaxation when the summer sun starts shining. However, it’s also an opportunity for businesses in the professional services industry to rev up the marketing budget and achieve business goals.
Here are five ways to harness summer marketing trends for powerful, seasonal impact.
1. Digital Marketing Strategy: Bring the Rain
A modern marketing agency’s digital marketing strategy involves leveraging online channels to achieve business objectives. It includes market research, audience understanding, and the use of digital tools such as SEO, content marketing, social media, and data analytics to optimize campaign performance. The agency’s expertise ensures a tailored, data-driven approach aligned with industry best practices, delivering measurable results.
2. Web Design & Optimization: Making Your Website Summer-Ready
An optimized website ensures potential customers searching for summer services can find you quickly. Conducting thorough keyword research and refining your website to reflect popular summer search terms will increase traffic and conversions. An effective SEO strategy helps align your website with the needs of your audience, ensuring higher visibility and engagement.
3. Content Creation: Crafting Seasonal Stories
Content marketing plays a crucial role in making your brand relatable and trustworthy. In summer, people look for relevant information like travel tips, back-to-school guides, or fitness challenges. You build stronger customer connections by sharing stories that connect with the seasonal lifestyle. Highlighting how your services can enrich summer experiences or solve specific problems boosts credibility and customer loyalty.
4. Video Production: Bringing Summer to Life
Video remains one of the most engaging forms of marketing, and summer provides a perfect backdrop for creating captivating, scroll-stopping visuals. Whether you’re showcasing a summer event, fitness challenge, or travel package, visually stunning videos will help your brand shine. Investing in video marketing to bring your business to life can show customers how your services make their summer more vibrant and exciting.
5. Social Media Management: Connecting with a Summer Audience
With kids out of school and families spending more time together, social media usage spikes as people share vacation photos and engage in seasonal activities. It’s ideal for service-oriented businesses to enhance their social media presence to generate leads, and that means aligning marketing efforts with summer trends like travel, sports camps, or seasonal promotions. Creating fresh, engaging content that speaks directly to this relaxed audience can be a game-changer for social media campaigns.
“Many business owners who face a busy Q3 and Q4 use the summer to reset their marketing initiatives during the weeks that may be a little slower in the sales cycle. Also, for those businesses with both end-of-year and beginning-the-year campaigns, there’s little time to strategize and create assets in between those busy periods. By planning your marketing – even 9 months out – in the summer, you ensure consistency to keep you productive and drive new business throughout Q1.”
– Jeff Soto, VP of Strategy and Client Relations, KWSM
Re-Strategize Your Marketing this Summer with KWSM
So, is summer a good time to work on your marketing? In short, definitely.
Summer offers a prime opportunity to ramp up your existing marketing efforts and try new ones. From social media management to seasonal storytelling, web optimization, and visually stunning videos, now’s the time to connect with a relaxed, receptive audience.
Taking advantage of summer marketing trends with a comprehensive 2024 Digital Marketing Strategy will help your business stand out, build stronger connections, and set the stage for continued success in the holiday season.
