How to Collect Leads Through Social Media

Jan 2024
A man winning a giveaway that he entered as a result of B2B Lead Generation Marketing

New business is something all companies look for in their marketing efforts. While social media can be a key tool for branding and connecting with your audience, it can also be used as a lead generation method. Here’s how to collect leads through social media.

Establish Your Brand Voice

Your brand voice reflects your company’s personality, values, and what it stands for, making it a critical aspect of your digital identity. This voice should be consistent across all your posts, replies, and interactions, ensuring your audience receives a coherent and authentic experience. Start by identifying your brand’s key traits– professional, friendly, informative, or quirky – and reflect them in every message you convey. This consistency in tone and style helps build trust and recognition, making your brand more relatable and memorable to your audience.

Once you’ve established your audience and found your voice on social media, the next step is to define your goals. What are you looking to gain from your channels? If your answer is leads, these social media marketing techniques can help you gather emails and contact information for potential leads and new business.

Related Article: Why Business Owners Need to Focus on Online Lead Generation

Offer Free Promotions

Think about a baseball game and the crowds of people that fight for a free t-shirt flying from the cannon. Think of your content as the free t-shirt. People love free stuff. The more desirable the item, the more they will be willing to provide for it.

Use your social media platforms to give away free items – whether it be “swag” from your company, a discount, or a 15-minute consultation. Require your audience to provide their email to receive the free item, and you will be gathering contact information for potential customers down the line. But remember, don’t offer free stuff to just anyone. Aim to collect quality leads that have the potential to become future clients or customers for your business.

Hold a Contest

Play to the competitive edge of your audience with a fun, interactive contest. Holding a contest gets your audience involved and attracts quality leads who are interested and engaged enough to dedicate time to your contest.

Potential ideas for social media contests include a weekly question to increase social media engagement, photo contests with your product to encourage sales, or fun scavenger hunts for local businesses to get customers in the door. Get creative here. You have the opportunity to build meaningful connections with your audience through contests that can nurture business relationships down the road.

Utilize Lead Form Ads

Facebook, Twitter, and LinkedIn all offer the option of lead generation ads that social media marketers often underutilize. While these ads cost more per click, they provide quality email leads that you can continue to utilize through various marketing techniques. The best part? You can use the channel’s targeting capabilities to define who you want to see the ad and who you think will be the most valuable lead for you and your company.

“Collecting leads organically through social media is just as important as ads. Ads are effective, but people know when they’re being advertised to. When you create valuable and meaningful social media content, people connect with that.”

Miranda Vazquez, Content Creator, KWSM: a digital marketing agency

The greatest part of social media is its versatility. No matter your goals, there is always a way to use social media marketing for your businesses. Try new techniques and discover what works best for you. 

Collect Leads Through Social Media With KWSM

Transforming your social media presence into a lead generation tool requires creativity, strategy, and understanding of your audience.

For deeper insights and personalized lead generation strategies, reach out to us at KWSM. We’re committed to guiding you through the nuances of social media marketing, helping your efforts lead to success.

Fill out the form below to start your conversation with KWSM.

Core Values at KWSM a digital marketing agency