You’ve done it; a visitor has converted on your website! They signed up for your newsletter, downloaded your ebook, or even made a purchase. Now what? Many businesses treat the thank you page as a formality, a simple “thanks” before sending the visitor on their way. However, the journey doesn’t stop there. A well-crafted thank you page can be a powerful tool in Conversion Rate Optimization (CRO), turning those initial conversions into potentially long-term clients and customers.
As a Senior Web Designer at KWSM, I focus on creating an engaging user experience through headlines, imagery, and graphic elements on a web page, and a thank you page should be just as compelling as any other page on the website. Creating thank you pages with CRO best practices in mind is essential to keeping users engaged and excited to take the next step.
4 Tips to Transform Your Thank You Page to Improve CRO
1. Display credibility pieces
Showcasing credibility pieces like logos of trusted partners, industry awards, or customer testimonials can further reassure users they’ve made the right choice. While they’ve converted, there might be other offerings or resources that users aren’t aware of. Displaying credibility pieces can subtly encourage them to explore other parts of your website.
For example, showcasing logos of partner companies might pique their interest in related products or services.
2. Feature a video
A video allows you to showcase real people associated with your brand. This could be the company founders talking about their passion for the product, satisfied customers sharing their positive experiences, or industry experts offering valuable insights.
It’s also a great opportunity to tell the story behind your brand. Explain your mission, values, and what makes your company unique. This deeper connection with your brand purpose can resonate with users who share similar values. Seeing real faces and hearing genuine voices fosters a sense of trust and relatability with the user.
3. Cross-promote your products or services
For e-commerce thank you pages, consider showcasing similar products based on the customer’s recent purchase. Customers who have just converted are already in a buying mindset and are more likely to be receptive to additional offerings relevant to their initial purchase.
For service-based offerings, the Thank You page becomes the perfect place to introduce a complementary service while the user’s initial conversion is still fresh in their mind. It can showcase how another service can further enhance their experience or solve a related problem, framing the cross-promotion as an exciting “next step” in their journey with your brand.
4. Offer relevant resources
Showcase relevant blog posts, articles, or webinars that complement their conversion. This can position you as a thought leader and keep users engaged with your brand. It also shows that you care about the user’s success even beyond the initial conversion.
Use clear calls-to-action (CTAs) to guide users toward these resources. Text like “Download Now,” “Watch the Tutorial,” or “Enroll in the Free Course” can be effective.
By following these detailed tips, you can craft a thank you page that goes beyond a simple formality. It can become a strategic tool for boosting conversions, building customer relationships, and ensuring a positive last impression that keeps visitors coming back for more.
Do you have questions about conversion rates on your website?
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