The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Contrary to popular belief Instagram is not a hipster unit of measurement, but a social media channel that harbors a one hundred million strong user base. However, since Instagram is
Sometimes, it’s knowing what not to do that is helpful. By avoiding these 5 common mistakes on Facebook, you’ll have a better chance at engaging with your current fans and
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Great news! On May 1, 2013 LinkedIn joined the visual trend and released a feature that now allows users to upload photos, videos, and documents to better tell their story.
You’ve heard us say it again and again: Visual content is king. Who doesn’t like seeing a beautiful photo or a cleverly designed infographic? The fact is, in a Facebook
Remember Statler and Waldorf from the Muppet Show? They were the old guys who always had something negative to say about whatever was going on. As hilarious as they are
Everyone wants to get more fans, followers, subscribers and connections for their business. How do you do that? The key is to start small, and grow from there. Here’s how
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
