The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
SEO is changing. With each Google update, the dynamics of organic search evolves as the company works to keep itself relevant to the way people are searching. As these changes
For every yin, there’s always a yang. This balance in life is the same balance in your marketing strategy. For every quality piece of content you have, there will always
Messenger platforms have seen a giant boost in 2017 and 2018, but it seems that the next big leap in social communication is video. Video is quickly eclipsing most forms
Chances are, you’ve seen a large number of stories about Facebook and the data company Cambridge Analytica. It’s been impossible to miss the continued deluge of news, capped off with
In a previous article, the different keyword match types were discussed. One of the primary goals of Search Engine Marketing is to make sure the keyword used to generate clicks
It seems these days Facebook gets all the credit when it comes to online advertising. And for good reason! Facebook’s advertising platform is by far the most complex and diverse.
Everyone wants to feel taken care of, but normally that’s a job filled by family and friends. So when someone receives special treatment from a business—at no cost to them—it’s
The fashion trends that stick around the longest are the ones that are both functional and fashionable. Hashtags are along the same lines. They’re fun to use, but they’re also
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
